#dmexco 2016

14th – 15th September 2016
Cologne, Germany


#dmexco

Hashtag analysis - 15 days

No. of Tweets: 31,337
No. of Twitter impressions: 221,969,076
No. of Twitter users who tweeted: 11,123
No. of Twitter users reached: 41,615,164

Tweet flow:
Highest number of tweets per hour: 1,284
(on 2016-09-15 10:00)
Top Ten:
NoNameNo of Tweets
1@acquisa 240
2@IBMCommerceDACH 164
3@MeltwaterDACH 162
4@Adobe_MC_DACH 144
5@datadriver1 130
6@ewarysta 124
7@TwitterAdsDACH 105
8@dipalit 105
9@dmexco 101
10@IBMforMarketing 100

NoNameImpressions
1@TwitterDE 15,082,630
2@besserwerber 14,142,146
3@mkdirecto 12,373,784
4@AdobeMktgCloud 9,756,711
5@brianmoran 8,252,564
6@hootsuite 7,816,536
7@TwitterAdsUK 7,462,180
8@IBMforMarketing 7,408,323
9@eMarketer 6,779,101
10@jeffsheehan 5,735,803

Original Tweets
NoNameNo of Tweets
1@acquisa 220
2@MeltwaterDACH 159
3@datadriver1 130
4@ewarysta 118
5@Emoji_Booth 90
6@IBMCommerceDACH 85
7@HootsuiteDE 73
8@IBMforMarketing 68
9@Adobe_MC_DACH 68
10@TweetStudio360 67

Retweets
NoNameNo of Retweets
1@dipalit 94
2@tmmmarshall 79
3@IBMCommerceDACH 79
4@Adobe_MC_DACH 76
5@SchoolRemoval 62
6@wildtulipde 55
7@simon_geisler 54
8@TwitterAdsDACH 50
9@dmexco 49
10@zimmermann_st 46

Trending:
Related Hashtags
NoNameNo of Hashtags
1#dmexco20162,138
2#VR1,751
3#THINKmarketing1,197
4#PMTransform804
5#marketing579
6#IBM529
7#GoLive461
8#dmexcoChat351
9#Digital322
10#ecommerce295

User Mentions
NoNameNo of Mentions
1@KFCurtin2,134
2@dmexco1,806
3@ldonohue1,604
4@StarcomWW1,583
5@Shazam603
6@gglenday581
7@Jack524
8@IBMforMarketing457
9@PublicisMedia376
10@TwitterAdsUK320

Most Retweeted Users
NoNameNo of Retweets
1@KFCurtin 2,126
2@dmexco 480
3@IBMforMarketing 311
4@mkdirecto 239
5@TwitterAdsDACH 233
6@TwitterAdsUK 217
7@SEMrushDE 185
8@AdobeMktgCloud 175
9@PublicisMedia 167
10@AOLAdvertising 134

Most Listed Users
NoNameNo of Lists
1@hootsuite 46,166
2@ArkangelScrap 16,767
3@Adweek 14,863
4@eMarketer 13,496
5@roomeezon  RT bot 12,987
6@StartUpRealTime 12,431
7@AppitySnacks 12,047
8@itknowingness 11,277
9@H3bK11 10,927
10@mkdirecto 10,718

Users Most Replied To
NoNameNo of Replies
1@ewarysta 116
2@collab_ed 7
3@IBMforMarketing 7
4@SimoneWieland 6
5@4sqSUde 6
6@MeltwaterDACH 5
7@HootsuiteDE 5
8@renatomitra 3
9@fiene 3
10@dmexco 3

Users Most Replying To Others
NoNameNo of Replies
1@ewarysta 117
2@SimoneWieland 14
3@Ansgar 12
4@ViejoSueco 10
5@dominikgrau 9
6@omarketer 8
7@collab_ed 7
8@bechtsinfocanal 6
9@4sqSUde 6
10@StefanMalter 6

Top Tweets:
NoTweetNo of Retweets
1@KFCurtin - about 4 days ago
@StarcomWW CEO @ldonohue #VR is a tech, not a channel. Marketers need a strategy to drive business w VR #dmexco https://t.co/Osq9c1otub
1,556
2@KFCurtin - about 3 days ago
@Shazam data is crucial in understanding culture shifts & keeping brands ahead of what's relevant @gglenday #dmexco https://t.co/jNbV5OW3H2
570
3@ShareOneTime - about 5 days ago
#dmexco an extraordinary conference! Be disruptive with #OneTimeMessenger--https://t.co/DS8nGC0lD9 https://t.co/mtQiB4vKYS
104
4@TwitterAdsUK - about 4 days ago
Watch Now: @jack in conversation with WPP chief executive Sir Martin Sorrell. #dmexco #GoLive https://t.co/bfvUNByn6O
61
5@dmexco - about 4 days ago
WOW #dmexco sets a new visitor record of 50,700 trade visitors!!! Thank you so much for your support! https://t.co/vnnbeT8w7X
52
6@LenaRogl - about 3 days ago
Heimflug #dmexco, Reihe vor mir: "War ne super Opportunity. Wir hatten da nen Need und können das Digital Business jetzt besser leveragen."
41
7@TwitterAdsUK - about 4 days ago
Starting soon, @jack in conversation with WPP chief executive Sir Martin Sorrell. #dmexco #GoLive https://t.co/kZaoezr5Vp
38
8@SkyDeutschland - about 5 days ago
#Sky startet im Sommer 2017 ein eigenes neues Sportportal: "skysport.de" #dmexco
35
9@SpotifyBrands - about 6 days ago
Hello #dmexco! See what we have in store for this week at Germany's digital marketing expo: https://t.co/suMh0ZfGlt https://t.co/URg38mgg86
35
10@Horizont - about 5 days ago
In 5 Jahren kommen 70% des Mobile-Traffics über Video, sagt Facebooks Produktchef Chris Cox. #dmexco
34

By Date:
DateTweets
2016-09-17 Sat284
2016-09-16 Fri1584
2016-09-15 Thu11077
2016-09-14 Wed12911
2016-09-13 Tue2245
2016-09-12 Mon883
2016-09-11 Sun129
2016-09-10 Sat136
2016-09-09 Fri558
2016-09-08 Thu499
2016-09-07 Wed413
2016-09-06 Tue317
2016-09-05 Mon259
2016-09-04 Sun42

DateImpressions
2016-09-17 Sat1,541,834
2016-09-16 Fri10,338,971
2016-09-15 Thu78,880,227
2016-09-14 Wed95,694,434
2016-09-13 Tue14,639,522
2016-09-12 Mon6,349,521
2016-09-11 Sun378,489
2016-09-10 Sat417,225
2016-09-09 Fri3,706,751
2016-09-08 Thu4,938,078
2016-09-07 Wed1,744,618
2016-09-06 Tue1,950,638
2016-09-05 Mon1,248,361
2016-09-04 Sun140,407

Displaying results at: 2016-09-17 23:59 in CEST time zone (BST +1 hours)

Last updated: 2016-09-17 22:59 Europe/London